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  <description>Practical notes on content, social media and brand building.</description>
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    <title>What Social Media Management Actually Costs in 2026</title>
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    <pubDate>Sat, 25 Jul 2026 12:00:00 GMT</pubDate>
    <description>Freelancer rates, agency retainers, in-house salaries and DIY time: verified 2026 numbers from $20 an hour to $20,000 a month, plus my own pricing from $690.</description>
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    <title>How Often Should a Brand Post on Social Media?</title>
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    <pubDate>Sat, 25 Jul 2026 12:00:00 GMT</pubDate>
    <description>Platform data on posting frequency for Instagram, TikTok, LinkedIn and Facebook: why 3 to 5 posts a week is enough, and why consistency earns 5x more.</description>
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    <title>Followers Are Not a Business Goal: What to Measure Instead</title>
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    <pubDate>Fri, 10 Jul 2026 12:00:00 GMT</pubDate>
    <description>More followers do not automatically mean more sales. Here is the 90-day goal exercise I use with clients to define success before planning a single post.</description>
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    <title>One Shoot Day, One Month of Content: How I Plan It</title>
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    <pubDate>Thu, 18 Jun 2026 12:00:00 GMT</pubDate>
    <description>How I plan one production day that fills four to six weeks of a brand's content calendar: the shot list method, the 3 to 1 rule, and pricing from $290.</description>
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    <title>AI Content for Real Brands: An Honest Field Guide</title>
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    <pubDate>Thu, 28 May 2026 12:00:00 GMT</pubDate>
    <description>I shoot real campaigns and build AI visuals from $250. Learn where AI content helps a brand, where it quietly damages trust, and the test that decides.</description>
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