Latest
July 25, 2026 · 5 min readWhat Social Media Management Actually Costs in 2026
Freelancer rates, agency retainers, in-house salaries and DIY time: verified 2026 numbers from $20 an hour to $20,000 a month, plus my own pricing from $690.
Notes from the studio
Blog
Practical thinking on content, social media and brand building.
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July 25, 2026 · 5 min read
How Often Should a Brand Post on Social Media?
Platform data on posting frequency for Instagram, TikTok, LinkedIn and Facebook: why 3 to 5 posts a week is enough, and why consistency earns 5x more.
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July 10, 2026 · 6 min read
Followers Are Not a Business Goal: What to Measure Instead
More followers do not automatically mean more sales. Here is the 90-day goal exercise I use with clients to define success before planning a single post.
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June 18, 2026 · 5 min read
One Shoot Day, One Month of Content: How I Plan It
How I plan one production day that fills four to six weeks of a brand's content calendar: the shot list method, the 3 to 1 rule, and pricing from $290.
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May 28, 2026 · 6 min read
AI Content for Real Brands: An Honest Field Guide
I shoot real campaigns and build AI visuals from $250. Learn where AI content helps a brand, where it quietly damages trust, and the test that decides.